Transformers is a legendary franchise with nearly four decades of history, originating from the sensational animated series that premiered in 1984. Set in a universe defined by the battle between good and evil, the series introduced audiences to a rich mythology where heroic and villainous forces clashed—with Optimus Prime emerging as a childhood icon for boys around the world.

In a distant corner of the universe lies the planet Cybertron, where metallic lifeforms are divided into two factions: Autobots and Decepticons. Their conflict has raged across millions of years. By a twist of fate, both factions eventually arrive on Earth, and the battle is reignited on our planet.

These transforming robots from Cybertron completely redefined what toys could be, capturing the imaginations of generations. Transformation became not only their defining feature—but also the very reason for their global appeal.

As the times evolved, so too did the Transformers story. The animated series continued to renew itself with fresh narratives, and in 2007, the debut of the live-action film series brought the franchise to a new level of spectacle, captivating global audiences and repeatedly setting box office records. Today, Transformers has transcended its origins as a toy line to become a multi-dimensional, fully immersive brand experience that resonates across all aspects of fans' lives.